There are many reasons why print and magazine advertising are a good value for your advertising dollar, but here are a few of the top advantages.
Magazine advertising is image enhancing, not point-of-purchase advertising.
Readers who see your ad in Back Porch View assume that you subscribe to the same philosophy as the magazine represents, and readers will be more likely to patronize your business because they assume that you appreciate Back Porch View as much as they do.
- Magazines are credible
Consumers trust and believe magazine advertising more than advertising in other media. - Magazine ads last
Consumers refer to magazines multiple times—and they hold on to copies, giving advertisers added exposure. Newspapers go into the trash after a few days or a week. Over 50% of Back Porch View readers save copies of the magazine. - Magazines are compelling
Unlike newspaper readers, 90% of readers pay full and complete attention when reading magazines. Magazine advertising addresses readers when they are sitting down and receptive rather than when they are simply catching up on current news in the local newspaper, or listening to ads on radio while concentrating on their driving.
